NT Field & Game
NT Field & Game are the premium gun club in the NT but with no online presence
they were struggling to show that fact off. Sitesmiths were commissioned with
a brand new logo design and a complete user experience focussed website design.
After producing a variety of concepts for each of the elements we narrowed in on the final design which draws inspiration from the target symbol. The logo has two options; one with text for when it's displayed larger on signage, and one without the bottom of row of text for when the logo is used in smaller applications online.
When creating websites, Sitesmiths always start with a user experience discussion where we try to understand what the users of your site want to get from their experience. For this gun club that meant asking questions such as; do they want to complete a task online such as becoming a member, or maybe they're wanting to see up-to-date results and photos from a previous competition? Once we understand what the user wants, we can understand why they would use this website. At that point we have to ask the question, how can the gun club benefit from having a website created? The answer was simple, they need to encourage people to come into the club itself for social events.
So how can we make a a website make people come into the club?!
RESPONSIVE WEB DESIGN
We needed to make this website as inviting and social as possible, whilst at the same time showing off their premium position in the NT. We mapped out the different pages of the website through sitemaps and wireframes so that everyone on the committee could see how we would be able to send users to different parts of the website along the different journeys.
The design of the site is then created using the wireframes as a general content guide. The imagery of the website needed to be perfect and show off the social events as well as the hunters and conservation teams in the Northern Territory environment. The whole site needed to be professional, sophisticated and taken seriously as a leader in conservation and safe gun practises.
The website content is based around the sharing of competition results and continuously encourages people to share those results online so that these results and social gatherings are constantly being shared between peer groups. With an avergae of 300 friends per social media user, this allows for hundreds, if not thousands of potential new viewings of the website for every person that shares their results.